The Ultimate One Day Sales Master Class

"The Art of Business to Business Calling and Appointment Making."​
The Ultimate Sales Training Experience!
Hosted by A Multi-Award-Winning, Industry Leading Sales Trainer.
Following its huge success & ongoing outstanding feedback,
​The Business Support Initiative are proud to repeat this best in class one day event! 
"The best investment I have made in ages - and achieved in a day! I absolutely recommend this course 100%"
​Scroll down to read what others are saying about this course!
Boost your client base, appointments and sales performance without sounding like you're cold calling.
It's easy, professional and highly effective​ when you know how! Learn the UNIQUE proven secrets of a multi-award winning sales trainer with an impeccable personal 20 year career of outstanding sales performance & training expertise. Read the Bio…
Strictly no cheesy sales lines, role plays or star jumps!
This is a day of advanced, insightful and refreshingly intelligent sales techniques for business professionals of all levels of experience... even the cynical ones!
 - Increase New Client Growth and Appointment Levels
 - Refresh and Innovate Your Sales Skills 
​ - Discover An Easier Way!
​"I can't believe the difference! Calling businesses now feels easy and more like networking. I actually enjoy it!"​
SCROLL DOWN to read what others are saying about this Master Class!
The Ultimate One Day Sales Training Experience
  • ​Master the art of B2B calling and appointment making.
  • The complete A-Z of how to maximise new opportunities and meetings for your business.
  • Navigate past the toughest "Gatekeepers."​
  • Avoid the classic mistakes of sales and traditional sales training.
  • Avoid rejection! Make every call successful & understand why people say no.
  • Learn our Guru's secret art of objection handling.
  • ​Create a dialogue that makes your proposition compelling.​
  • Discover the secret art of converting call-backs.
  • Understand the psychology of effective communication & the subtlety of language.
  • Experience the difference in your sales results - across all experience levels!
No Hard Sell Tactics! - It's about the Art of Language and the Psychology of Effective Communication!
Reduced Cost: Just £349 + Vat per Delegate!
Usual Day Rate: £595 + Vat - (SAVE 40% with the Business Support Initiative.)
​
Includes: Master Class, Training Pack, Official Course Certificate, Multi Course Lunch & All Day Refreshments.
NB: Sample Menu shown above is typical of the selection offered but may vary on the actual day.

Booking Line: 0333 772 0229

Date or Location not Suitable? - or Looking for Tailored Sales Training for a Larger Team?  - Bring the Sales Masterclass In-House! 
READ THE FEEDBACK FROM THIS COURSE BELOW:
​For the first time in my career, I have finally attended an ENJOYABLE sales training course! I would recommend this masterclass 100%
E. Bysouth - 1st Stop Recruitment
FANTASTIC! - The day was exactly what I needed! Fully comprehensive sales training, both for new learners and "old hands." I now feel confident, energised, fully armed (and completely positive) about something that was previously a chore and a challenge!
S. Clarke - Middleton Jeffers
Hands down MORE RELEVANT and clear than any other sales training I have experienced. No "Jazz Hands" or stereotypes. I would honestly recommend this course. AWESOME!
​G. Richardson - DMC Business Machines PLC
So much information! So valid to my job! I feel a lot more confident about how to sell, (both over the phone and face to face.) THANK YOU! 10/10.
​J. Jackson  - Bladez Toyz
REALLY, REALLY USEFUL! - Learnt SO MUCH, and WITHOUT THE ANXIETY OF ROLE PLAY! - Really interesting and full of relevant information & knowledge!
G. Miles – Drayton Press
RIDICULOUSLY INFORMATIVE compared to other sales training and hits all nails on the head! - Bang on target for all the challenges you face in sales.
N.Vladimirou - Mynewsdesk
​BRILLIANT! This sales training has assisted my confidence in the way I work. Great trainer, extremely engaging and comical. She kept my interest all day. So glad I came!
N. Webb – Utilize PLC​
​I'd never been on a sales training course and was looking to gain the confidence to "cold call." My objectives were met – Josephine makes it sound easy!  - Lots of information – EXCELLENT speaker.
Z. Kay – Art Bypass. Graphic Design​
I learned A LOT from this course (More than I expected to!) A good day’s sales training, kept engaged all day. I am now more aware of the things I currently do wrong. VERY USEFUL, especially key words & techniques.
G. Cowley – Underwoods Electrical Distributors
BRILLIANT! - Really interesting! WONDERFULLY INSTRUCTIVE and personalised and so eye-opening!  I loved Josephine's approach and presentation style. Great humour as well. The training course met ALL OUR OBJECTIVES and more! 
M. Clark – G & L Consulting
FANTASTIC! This is the first course I've been on as I'm too shy to do role plays & star jumps etc, which I thought all courses in sales are about. However, this course has been FANTASTIC!  - Relaxed and informative. THANK YOU! 
J. Faulkner – Lexicom
An IN-DEPTH INSIGHT into the art of selling. Very enlightening from both the seller, and the buyer's perspective. The sales trainer was FABULOUS; engaging, relevant and understanding. I would DEFINITELY recommend this course!
E. Brown - The Security Company International
Lovely environment and the trainer ensures that the content is relevant to a very diverse client attendance. She is very engaging and highly credible.
C. Vaughan - Khipu Networks
MUCH MORE INFORMATIVE than other sales training courses and NO ROLE PLAYS!!! Very good experience. Met some like-minded people. Jo was great!
C. Evans - Infinity IT.
I wanted a refresher in sales and also to learn new methods - Objective complete! - BRILLIANTLY ENLIGHTENING, clever and thought provoking - Inspiring and definitely different. Great to NOT have any "Woo-Hoos" or High Fiving." A great day with a different approach to sales training. AWESOME.
D. McArdle - Deritend Group
The BEST sales training programme I have ever been on!
M. Cox - Khipu Networks
​10/10 – BRILLIANT! - Honestly the best sales training course I have been on for many years! Amazing! - Strategies now in place and I’m ready to go!
S. Swindells – Albion Business Communications
IMMENSELY HELPFUL SALES TRAINING! - Within 1 day we now feel fully equipped to handle pitches to customers. Very strategic, focused and UP to DATE learning. 
​G. Srivastava - Springworld Network
VERY REFRESHING! Steered entirely clear of old typical sales training which is no longer viable in todays’ current market. Enjoyed learning many new strategic techniques. Our objectives were DEFINITELY MET!
J. Graham - 1st Line Defence
​VERY INTRIGUING how slight changes in language can have such a massive difference in results! I found this sales training course EXTREMELY INFORMATIVE and productive and I have increased & developed my knowledge by understanding these techniques and learned ​MANY NEW WAYS to secure appointments!
S. Allinson - Euro Digital Systems
A GREAT INSIGHT into a very important part of any business, which is often overlooked - or done poorly. ​Very well delivered. Great teacher and facility.
L. Buck - Essex Cricket
EXCELLENT! – Very practical and IMMEDIATELY USEFUL. Great venue, Great food. I found all aspects of this sales training course EXCELLENT and the trainer too. - I really COULDN'T FAULT IT! 
W. Silver – One Marketing Comms Ltd
EXTREMELY BENEFICIAL!  I wanted to overcome objections and gain greater selling confidence. My objectives were most DEFINITELY met!  Every part of the Sales Master Class was useful, helping to minimise bad selling habits, WITHOUT the need for pushy selling. I would 100% RECOMMEND THIS SALES TRAINING!
M. Darby - SCB Global
My first sales training course and VERY HELPFUL INDEED. Loved that Josephine tailored specific answers to each business. Very good course plus very well looked after and fed! Thank you!!
J. Rose – John Rose Photography
This sales training course has given me a NEW ATTITUDE TO SALES. The psychology of being successful and handling rejection techniques were a real eye opener.
G. Delahunty - Waste Management Facilities Ltd
OBJECTIVES VERY MUCH ACHIEVED! - Much better than other sales training courses. The course was fun and Jo made it very specific for each person. Has made me a lot more confident...and EXCITED to start calling with new techniques. WOULD 100% RECOMMEND!
M. Anastasiou – Green Office Technology
FANTASTIC LEARNING EXPERIENCE. Trainer was extremely clear and gave lots of examples and scenarios that each delegate could relate to. A LOT BETTER than other sales training courses. Very engaging and covered the objections that I receive on a daily basis. 
D. Pegg - Hamptons Resourcing
This has given me a FRESH NEW LOOK AT SALES and an understanding of the psychology of the process, using different techniques. I've come out with a fresh new look at cold calling and an ENTHUSIASM to GET STARTED...!
L. Hatton - Premier Recruitment Solutions​
​AMAZING sales training course. Very well put together and INCREDIBLY INFORMATIVE. Would definitely recommend it.
Z. Littlejohn - Human Capital Ventures
FANTASTIC COURSE! - Well run and informative. Will help me to drastically change my pitch. This sales training has really helped! - EXCELLENT!
L. Avery - Avire - Commercial Property Agents 
BRILLIANT -  helpful examples. Very informative, especially the psychology of language. Jo knows her stuff,  has a wealth of experience and TAILORS every technique to each company in the room!  MUCH BETTER than other sales training courses; Very Pro! - Would 100% recommend!
D. Fairbrother - Catalyst Marketing Agency
Objectives DEFINITELY met! - Good coverage, great breakdown of the individual steps & handling gatekeepers. Very interesting sales training course, PACKED with very useful information!
J. Mundy – Chromalytic. Laboratory Gas Generator Manufacturers
I was professionally trained in sales 30 years ago. I was a bit stale and needed new insights into sales calling. A great and full-on day! - I will take away A GREAT DEAL from this sales training course!
T. Smith - Phase 4 Ltd
VERY USEFUL! - I had no sales experience prior to my current job, I now feel like I know MORE than other competitors who may have YEARS of experience!  Would recommend this sales training course for NEW & OLD!
E. Wilkinson – Elementary Signs
EXCELLENT, ADVANCED sales techniques, delivered really well.
E. O’Neill – Lemongrass Consulting
We wanted to implement more structure into sales and step away from any cheese. This sales training course was AMAZING.
B. Ross - Cirque le Soir
​VERY INTERESTING and REFRESHING approach to sales. Incredibly useful session on handling the Gatekeeper. Would 100% recommend this sales training course to others. A very interesting and friendly experience. 10/10!
M.Ashby - Tele Adapt
Highlighted the power of language which isn’t done elsewhere. Very good, well-structured sales training course and delivered at a perfect pace. Lovely lunch & location too! 
S. Burrows - Kroll Ontrack
More professional and ACTUALLY RELEVANT TO CURRENT DAY ISSUES than other sales training.  Helped both refresh and introduce different new skills, methods, techniques & routes. WOULD RECOMMEND!
A. Gidley – 2 Recycling Ltd
Brilliant – EXCEEDED EXPECTATIONS. Great coverage and I really enjoyed learning the techniques. Really useful examples, Lots of new ideas and very much looking forward to applying them. Would recommend this sales training course.
S. Helmore – Loughborough College
OUTSTANDING – Thank you!
 J. Dawson - MI Data Solutions Ltd
PERFECT! – SO MUCH BETTER than other courses. Previous training I’ve experienced didn’t make sense. WOULD RECOMMEND this sales training course!.
V. Calugareanu – Ultima Displays
OBJECTIVES ACHIEVED! This sales training has helped me MASSIVELY. Has made me realise how even the smallest detail can influence whether or not I get sales or appointments. 10/10. WOULD RECOMMEND!
H. Goddard - Greenfleets Ltd, Vehicle Leasing
11/10! – FANTASTIC sales training! Really useful and the trainer was great!
J. Kitcat – Penrose Group
DEFINITELY WORTHWHILE! The Art of Language & questioning techniques were VERY IMPRESSIVE.  Will certainly be used daily. Very informative sales training course and very well planned. NOT cheesy, pushy or aggressive. A lot of information delivered well. Would HIGHLY RECOMMEND.
C. Hodson – CEENorm UK Ltd
LOVED IT! Very Useful. 10/10 !
​D. James – Aelite Ltd Web Design
BRILLIANT Sales Training Course- Very In-Depth - Learnt Lots - Thank you very much! 
R. Nice - Spinaclean Ltd
VERY useful and informative. Nice to get away from the typical over-exaggerated, American style sales training courses. Jo is enthusiastic and engaging and the content is RELEVANT and transferable. I now feel I have a definitive recipe to secure appointments!
T. Robinson – Simplify IT
FANTASTIC. VERY INFORMATIVE and explained extremely well. I now understand how to deal with gatekeepers, as this was my biggest issue. Very innovative sales training and has helped me to see how to put things into practice.
C. Neale - Neale Accounting
Really enjoyed this sales training course, very much liked the approach and pleased to have taken a day out of the office - It was WELL WORTH IT! ...Excellent! 10/10!
David N - VGS Recruitment
​VERY INTERESTING. No sales jargon and easy to understand. Very useful - I would DEFINITELY recommend this sales training course!
Y. Holder - Protean Inbound
VERY USEFUL and much more interesting than other sales training courses I have been on, with lots of scenarios I could relate to.
J. Santaro  - Klarity Vision
I FEEL CONFIDENT in making calls after today! ​Everything was very clear & concise. It was really useful to learn about voice and tone and the psychology of it all, underpinning the method. I really enjoyed the day & feel very EMPOWERED and CONFIDENT going forward in winning new clients for my business.
L. Hiscock – Theme Group​
There really isn’t much more the course could have done!  – I feel a lot more confident about EVERYTHING! 
J. Lawday - Fibre Technologies​​​
A JOY TO LISTEN TO! - The sales techniques were spot on and kept my attention throughout. EXCELLENT, informative sales training course and a very experienced trainer.
E. Costello - Bladez Toys 
Much less “old school” than other sales training courses - VERY PLEASED. It will be memorable as well as useful. 
I. Boulstridge - Verify Europe
Lots of SURPRISING NEW IDEAS. -  I can't wait to try the sales techniques learned!
M. Czerwinski - Phoenix Solutions 4 All
VERY INTERESTING AND ENGAGING. I learnt A LOT and discovered many new sales techniques that I can use to further the success of the business. Concise and to the point, with VERY GOOD, REAL LIFE EXAMPLES to illustrate the point for each listener & company attending.
I. Lenka – Dapapod
A VERY STIMULATING sales training course! - LIVED UP TO EXPECTATIONS! - EXCELLENT.
J. Belk - Dasic International Ltd
POSITIVE and REFRESHING. RELEVANT and ENGAGING! It was refreshing that ALL THE TOPICS WERE RELEVANT, despite the disparity of the attendees. Jo had obviously done preparation to maximise the relevance for everyone. - Lovely venue and staff & lunch and refreshments were of great quality.  
M. Dunn - APC Technology Group 
ACTION PACKED Sales Training. Lots of great ideas. I enjoyed the day & am looking forward to applying the new tips & ideas. Excellent venue too!
K. Craze – Applied Business Computers
A great refresher to my working life in sales. I now have a better understanding of how to achieve MORE and use better tactics. Relevant, the right length and very informative sales training. EXCELLENT!
L. Whiting - 1st Stop Recruitment
AMAZING at how specific words can completely change the direction or outcome of calls and meetings! VERY HELPFUL as Jo was using relatable scenarios specific to each business and client types. Very structured, clear, relevant and ENGAGING sales training course! THANK YOU VERY MUCH!
S. Irfan – APC Technology Group
VERY USEFUL. Jo obviously knows her stuff and was really good at relating the techniques to our individual business, which was much appreciated. I have a NEW TOOLKIT to my approach, and I liked the emphasis on the customer's right to decide. WOULD CERTAINLY RECOMMEND this sales training.
T. Jarratt - Site Solutions FM Ltd
FANTASTIC coverage.
​J. Revell- ICS Cool Energy Ltd
​FAR BETTER than any other sales training. Exceptionally useful and lots of tools to help me improve. Has shown me where I was going wrong!
A. Hambleton - Khipu Networks
EXCELLENT! Extremely useful. Would ABSOLUTELY recommend this sales training. Excellent facilitator, venue and food!
A. Finnegan - Duval FM Ltd
First sales training course I’ve been on and it was BRILLIANT! Today has definitely helped me and given me the skills and confidence I need to make more appointments and close more sales. WOULD RECOMMEND 100%
J. Boukhari – Intrepid Security
LEARNT A LOT. Very well explained, EXTREMELY USEFUL sales training, lots of good content. Very engaging. I now feel A LOT MORE CONFIDENT! 
​​L. Badham – LNS Recruitment
10/10! - Well run, great content, good presentation. VERY USEFUL sections on "gatekeepers" & call introduction tactics. 10/10 Sales Training Course.
​P. Hoath - Vero Technologies Ltd
FANTASTIC sales training course – Very useful throughout. I enjoyed it! - 10/10!
C. Joseph – Moore Teachers.​
DEFINITELY WORTH IT! Great to know how to get around obstacles, great tips, VERY useful!
R. Collins, Shrobe Consultancy.
GREAT CONTENT - Mind refreshed - New tactics learned- Also impressed with the personal touches the trainer made that were DELEGATE-INDUSTRY SPECIFIC. Great sales training for amending my current habits and very relevant for my new role!
​M. Sewell - Kroll Ontrack
​BRILLIANT! Really informative sales training course and has given me the confidence to now perform better.
D. Smith - CBS Recruitment
VERY RELEVANT and useful training, even in situations other than business calls!
​N. Casson – Energy Footprint
I look forward to putting the training into practice. I like the consultative approach & will use this all the time! I REALLY ENJOYED this sales master class.
​A. Iesse - LSI Portsmouth
MUCH BETTER than all other sales courses! Very interesting and funny. Jo was a very interesting and engaging teacher/presenter.
J. Claridge – Ultima Displays
This sales training course would be VERY HARD TO BEAT! Would definitely recommend it – Thoroughly enjoyed it & learned some really great tactics.
M. Farrington - CBS Recruitment
​EXTREMELY HELPFUL, Fresh way of learning – MUCH BETTER than other sales training courses and very engaging. Learnt everything I wanted to - Josephine was BRILLIANT!
L. Gulliver - BCL Power
EXCELLENT Sales Training Course! - Very informative, useful and helpful.
S-J. Huntley - Vine Technical Services Ltd
The training has OPENED MY EYES to some bad habits I didn’t realise I had! The Gatekeeper & Call Introduction sections have been EXTREMELY HANDY. I will definitely use the recipe for a successful sales call. Great sales training course and PERFECT for its reason. Thank you!
J. Smith - Khipu Networks
FUN, ENGAGING and INSIGHTFUL!
P. Ofori - AI Solutions
VERY USEFUL sales training course and lots of aspects covered that I had not considered! - BRILLIANT section on advanced sales techniques. Very informative. I now have more confidence in making calls to set up meetings and MORE CONFIDENCE with language to use, and practices to avoid. 
​B. Langdon – Arrow Valves
UNIQUELY INTERESTING, INFORMATIVE and ENGAGING sales training course.
J. Osaghae - Jotech Solutions
I am now MUCH MORE COMFORTABLE when tackling a difficult call. Interesting ways of using language, which I will now be more aware of. Very useful techniques on how to get through the gatekeeper and secure an appointment. VERY HELPFUL sales training course THROUGHOUT.
​S. Pervez - McGinley Support Services Ltd
VERY INFORMATIVE Sales Training Course, GREAT Mentor, Great Location - JOB WELL DONE!
K. Burnell - Showcase Hire 
INSIGHTFUL SALES TRAINING and a fresh perspective all round. A PLEASURE to participate in and WELL WORTH THE TIME!
J. Martin - Fire Security Sprinkler Installations Ltd
TONS of TIPS and phraseology, Very useful, My first sales training course and GREAT!
​T. Hewett – ABPmer.
I now have a VERY CLEAR understanding and know what to do when someone is giving me objections and a FAR BETTER understanding of what to say to Gatekeepers! - I ENJOYED this sales training course A LOT!
​D. Gillbanks – DMC PLC
PACKED FULL of useful information & key action points. 10/10. Thank You!
S. Reid - Red Giraffe Consulting
I have come away with A LOT of ideas of how to turn negativity in to positivity. VERY USEFUL sales training with a LOT MORE IDEAS and giving me a lot better chance of getting more appointments. Really enjoyed it. 10/10!
​S. Snellaert – Recroot
FANTASTIC sales training course! Can't wait to use the techniques. Josephine was also FANTASTIC. Lots to do when I get back! - THANK YOU!
A. Somers - Fairway Training
MORE INFORMATION THAN I COULD HAVE HOPED FOR! - Engaging and Enjoyable sales training course. The section on gatekeepers & call introduction tactics is now "The Bible!" and I am genuinely looking forward to putting all the skills into practice! 
C. Radford - Elite Graphix
A pleasant and enjoyable experience out of which I have obtained VAST knowledge... and MUCH NEEDED information to further my sales targets and achievements. EXTREMELY USEFUL & helpful sales training. 
A. Marcu - Blue Yeti
First sales training course but enjoyed it! - Interesting that psychology plays such a big role. Easy to follow strategy and not too salesy! I feel less intimidated. Great venue, very good speaker and having no cheesy hugs or team building exercises is GREAT! 
O. Hall - Sopra Banking Software.
WELL WORTH ATTENDING!
​P. Maynard – Quadrant Design & Print Solutions
10/10! - I had never attended something like this before and I got some really good ideas and new ways of introducing our services. REALLY INFORMATIVE ways of handling the gatekeeper and the "Art of Call Backs" was especially helpful. VERY INFORMATIVE sales training.
​J. O’Dell – Strategic Consultants International.
​VERY USEFUL sales training, I had never really thought about the psychology side of things before. LOTS of information learned to take & use.
H. Kendall - BCL Power
I have been on a few sales training courses in the past and have found the techniques old fashioned. I found the techniques in this course MUCH BETTER and more tailored to clients. VERY USEFUL and I found the psychology interesting - EXCITED to use the training back in the office!
C. Bell - ICIS Utilities
REALLY good sales training course! - Josephine was friendly, confident, and knowledgeable. VERY GOOD TRAINER. Beautiful hotel with great food and refreshments.
J. Prichett – Forcam – Advanced Industrial Technology
VERY USEFUL sales training course & VERY WELL PRESENTED by experienced trainer.
​K. Ayriss – Caroline Cox HR Solutions
VERY INSIGHTFUL with lots of hints & tips. ALL SECTIONS VERY USEFUL Really beneficial course - I would HIGHLY RECOMMEND this sales training.
​J. Wills – Khipu Networks
My first sales training course – so pretty cool! A good day, insightful with new ideas and using language in a different way. Informative, very useful and also new ways to understand WHAT NOT TO DO!
​H. Jethwa - Direct Corporate Design
AWESOME! - EXTREMELY USEFUL sales training course which has opened my eyes to new techniques- I liked the personalisation of scenarios to each business. So useful! and can’t wait to implement. EXCELLENT!
R. Spence – The Wow Company – Accountants.
USEFUL and ENGAGING sales training. Provided clarity on areas of a nature I have not been given guidance on historically.
M. Thorley - Central Fusion
VERY WELL PUT TOGETHER sales training and VERY CLEAR on the instructions and paths to take.
S. Spencer - Midland Materials Handling Ltd
AMAZING COURSE! - Objectives OVER-achieved. This course makes other sales training look silly. The knowledge I learned was out of this world. The trainer is the BEST EVER! The power of words is something I will now always remember. FANTASTIC!
C. McBarnette – Khipu Networks
I usually always try not to make many sales calls,..but now I am LOOKING FORWARD to the challenge. I feel "Learned and Re-Connected."
S. Bailey - Deritend Group
The trainer's (Jo's) experience couldn't be faulted. The way she delivered this knowledge, and her passion with it, has ignited a desire to find a phone and practice NOW! - The day has been FANTASTIC! 
G. Ridoloni - Blue Yeti
Read More About The Trainer...​