Sales Training for Fire, Safety and Security Businesses

Sales Master Classes - The Ultimate Sales Training Experience!
Industry Leading Sales Training - Multi Award Winning Trainer - Strictly No Cheesy Sales Lines or Star Jumps!
Sales Master Classes ​from the Business Support Initiative offer advanced, insightful and refreshingly intelligent sales training courses for business professionals of all industries and all levels of experience... even the cynical ones!

Either attend our cost-effective Open One-Day Sales Master Class – Or Choose an In-House Sales Master Class, fully tailored to your specific industry and target markets.

FEEDBACK & REVIEWS

Recent Feedback & Reviews from Safety Consultants, Fire Protection Companies and Security Businesses attending our Sales Master Classes:
EXCELLENT sales training course! Great content, interesting, EXTREMELY RELEVANT and very well delivered. Can’t wait to start using! Thank You!
C. Grant – Secureseal Systems
BRILLIANT! All on point with great examples from the trainer.
J. Crichlow – Kent CCTV & Data
The course met ALL MY OBJECTIVES and MORE. Very in-depth and insightful. I feel a lot more confident with knowing how to deal with problems raised during the call process. Would DEFINITELY RECOMMEND this sales training. 
A. N. – APS Security & Fire
VERY REFRESHING! Steered entirely clear of old typical sales training which is no longer viable in todays’ current market. Enjoyed learning many new strategic techniques. Our objectives were DEFINITELY MET!
J. Graham - 1st Line Defence
First sales training course I’ve been on and it was BRILLIANT! Today has definitely helped me and given me the skills and confidence I need to make more appointments and close more sales. WOULD RECOMMEND 100%
J. Boukhari – Intrepid Security
EXTREMELY USEFUL. Much more in-depth than other sales training courses and I have taken lots away. Really informative and will definitely help me in my role. Would ABSOLUTELY recommend!
C. Vivian - Citytalk Group – Security-Telecoms–Energy
Josephine was AWESOME! Objectives met! Very Informative, great knowledge and very useful. WOULD RECOMMEND this sales course! 10/10
S. Wilder - Patol – Industrial Fire Safety Solutions
CRITICAL TECHNIQUES that were vitally important to me. Great concepts, MUCH MORE RELEVANT than other sales training courses. Ticked all the boxes and brought me up to date and enthusiastic to do this again & again. I will use these vital skills handed over today- Would be daft not to!
R. Miller – Secure IT Disposals Ltd
REALLY IMPRESSIVE sales training course. Great sessions, All really useful, Really impressed with Jo. 
P. Newbury – Intrepid Security
The sales training course 100% FULFILLED OUR OBJECTIVES – Very specific to the calling journey and very relatable. Josephine was a great deliverer and engaging. I thoroughly enjoyed the course and am very much looking forward to implementing the techniques learned.
D. Thomson – Incentive FM
FUN, ENGAGING AND INSIGHTFUL! Great tactics. - WOULD RECOMMEND this sales training course!
P. Ofori - Ai Solutions – Asbestos Management
A very good sales training day touching on multiple areas & disciplines. Very refreshing that the trainer (Josephine) was so down to earth & straight talking. WOULD RECOMMEND.
J. Brown – Secureseal Systems
VERY INSIGHTFUL sales training course and a fresh perspective all round. WOULD RECOMMEND. Very beneficial looking at the impact of adjusting language. A pleasure to participate in and WELL WORTH THE TIME!
J. Martin - Fire Security Sprinkler Installations Ltd
EXCELLENT! Extremely useful. Would absolutely recommend this sales training. Excellent facilitator, venue and food.
A. Finnegan - Duval FM Ltd – Facilities and Security
REALLY ENJOYED the sales training course and it covered everything I needed. Very interesting how to navigate through the process. Very useful psychology. Hospitality was great. WOULD RECOMMEND!
A. Cox – BGE Digital Ltd – Electronic Security Systems
Very enjoyable, insightful and enlightening sales training. Enjoyed the psychology. Would DEFINITELY recommend.
B. Sandy – TRG-The Research Group - Health & Safety Training
An in-depth insight into the art of telephone selling! Very enlightening from both a seller and buyer's perspective and has given me a great deal to work with. The trainer was FABULOUS, engaging relevant and understanding. A great day thank you. I would DEFINITELY RECOMMEND this sales training course!
E. Brown - The Security Company International
OBJECTIVES MET. An enjoyable course, without any “filler” Lots to take in and think about. WOULD RECOMMEND this sales training.
G. Samuel – Unisto Ltd – Security Tags & Seals
VERY USEFUL, helpful, interesting & motivating sales training!
S. Graydon- Procius–a Mitie business
Leaving a busy office for a day is daunting, especially if it is not worthwhile- Well today was WORTH IT! Great day, lots learned, Objectives met! Extremely useful, Eye opening and easy to relate to sales training. PRACTICAL, SENSIBLE AND RELATABLE TO OUR BUSINESS. Loved the day to day examples. Very engaging, welcoming, warm & thoroughly enjoyable (and lovely venue and hospitality!) I will take a lot away from today. WOULD 100% RECOMMEND.
Z. Hunt – 1st Line Defence.
There really isn’t much more the course could have done!  – I feel a lot more confident about EVERYTHING!” 
J. Lawday - Fibre Technologies
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