Sales Training for IT & Technology Companies

Sales Master Classes - The Ultimate Sales Training Experience!
Industry Leading Sales Training - Multi Award Winning Trainer - Strictly No Cheesy Sales Lines or Star Jumps!
Sales Master Classes ​from the Business Support Initiative offer advanced, insightful and refreshingly intelligent sales training courses for business professionals of all industries and all levels of experience... even the cynical ones!

Either attend our cost-effective Open One-Day Sales Master Class – Or Choose an In-House Sales Master Class, fully tailored to your specific industry, objectives and target markets.

FEEDBACK & REVIEWS

Recent Feedback & Reviews from IT and Technology Businesses attending our Sales Master Classes:
AMAZING COURSE – So refreshing! Very useful An amazing sales training day and a great trainer. Would 100% recommend.
M. Perry – E-Zu Solutions
​The best sales training programme I have ever been on!
M. Cox - Khipu Networks
BRILLIANT! The sales training course met my objectives brilliantly. Brilliant objection handling techniques, psychology, persuasion, and the "Art of Language." Learned a lot and can’t wait to put it into practice!
E. Macdonald – Simplify IT
VERY INTERESTING and refreshing approach to sales. INCREDIBLY USEFUL session on handling the Gatekeeper. WOULD 100% RECOMMEND TO OTHERS. A very interesting and friendly experience. 10/10!
M. Ashby - Tele Adapt 
MUCH MORE INFORMATIVE than other sales training courses and NO ROLE PLAYS!!! Very good experience. Met some like-minded people. Jo was great!
C. Evans - Infinity IT.
POSITIVE and REFRESHING. Relevant and engaging! Lovely venue, staff, lunch & refreshments all of great quality.  It was refreshing that ALL THE TOPICS were relevant, despite the disparity of the attendees. Jo had obviously done preparation to maximise the relevance for everyone. 
M. Dunn - APC Technology Group  - Electronic Components & Systems 
Lovely environment and the trainer ensures that the content is relevant to a very diverse client attendance. She is very engaging and highly credible.
C. Vaughan - Khipu Networks
Great day! I learnt a lot. I'd never been on another sales training course and I wanted to improve and learn the best ways to obtain appointments over the phone. Objectives achieved! This course was EXCELLENT! - The trainer  was very clear and I loved all the examples used to help explain things.
A. Morris – Integratech – IT Support & SAP Services 
DEFINITELY WORTH IT! Great to know how to get around obstacles, Great tips, Very useful!
R. Collins, Shrobe Consultancy.
An in-depth insight into the art of selling. Very enlightening from both the seller, and the buyer's perspective. Has given me a great deal to work with. The trainer was FABULOUS; engaging, relevant and understanding. I would DEFINITELY recommend this course!
E. Brown - The Security Company International – Cyber Security Awareness Training
AMAZING COURSE! Objectives OVER-achieved. This course makes other sales training look silly. The knowledge I learned was out of this world. The trainer is the best ever! The power of words is something I will now always remember. FANTASTIC!
C. McBarnette – Khipu Networks
BRILLIANT! The training has assisted my confidence in the way I work. Great trainer, extremely engaging and comical. She kept my interest all day. So glad I came!
N. Webb – Utilize PLC
VERY useful and informative. Nice to get away from the typical over-exaggerated, American style sales training courses. Jo is enthusiastic and engaging and the content is RELEVANT and transferable. I now feel I have a definitive recipe to secure appointments!
T. Robinson – Simplify IT
FANTASTIC! Advanced Sales Techniques. Josephine is definitely one of the best trainers out there!
M. Sharod - Utilize PLC
VERY PLEASED! Very productive sales training course which will really help me. Already recommending it to others!
L. Bell - Albion Business Communications
Our business LOVES this sales training course! Interesting, helpful and relevant information. Lovely venue and food. Very useful. WOULD RECOMMEND.
J. Richards – Khipu Networks
Jo took the classroom atmosphere out of the room in an engaging way -  This sales training course has not only given us a new way to pitch but HAS INSPIRED A LOT OF PEOPLE WHO HAVE DONE THE JOB FOR A LONG TIME. It has given us a fresh perspective and loads of information to allow us to feel FULLY MOTIVATED and STAY THAT WAY!  - I would recommend this course WITHOUT A DOUBT!
K. Wilkes – Team Leader – Network Telecom
FANTASTIC sales training course. Engaging and informative. Jo was fantastic. Would ABSOLUTELY recommend.
A. Lee - Epsilon Abacus.
Great content. Mind refreshed! New tactics learned. Also impressed with the personal touches the trainer made that were delegate-industry specific. Great for amending my current habits & VERY RELEVANT for my role!
M. Sewell - Kroll Ontrack, Data Recovery
FAR BETTER than any other sales training. Exceptionally useful and lots of tools to help me improve. Has shown me where I was going wrong!
A. Hambleton - Khipu Networks
AMAZING COURSE! – So refreshing! All objectives met. Amazing day and great trainer! Would 100% recommend.
M. Perry - E-ZU Solutions
Extremely good trainer. Powerful content. Great approach and toolbox. Critical techniques, very helpful to close the deal. Great format.
S. Basson – Pink Connect Ltd
Objectives achieved! Lots & lots of ideas! Thought provoking strategies. 10/10!
S. Powell – BDM Voice Ltd
PACKED FULL of useful information & key action points. 10/10! 
S. Reid - Red Giraffe Consulting
Would definitely recommend! Very useful. Especially good to learn objection handling, the Art of Language and call introduction techniques – PERFECT!
A. Moreto – Khipu Networks
Highlighted the power of language which isn’t done elsewhere. Very well-structured and delivered at a perfect pace. Lovely lunch & location too! 
S. Burrows - Kroll Ontrack Data Recovery
OBJECTIVES VERY MUCH ACHIEVED! Much better than other sales training courses. The course was fun and Jo made it very specific for each person. Has made me a lot more confident...and excited to start calling with new techniques. WOULD 100% RECOMMEND!
M. Anastasiou – Green Office Technology
Excellent, advanced sales techniques, delivered really well.
E. O’Neill – Lemongrass Consulting – SAP Experts
Very good day with lots of great content and action points. I really enjoyed the psychology techniques. I will be changing my telephone strategy! Great ideas and content to keep the conversation positive. 
L. Crier - Team Metalogic
10/10!  - Really useful, refreshing and "thinking outside of the box" using language.
O. Ezekwo – Epsilon Abacus
FANTASTIC! Very informative. MUCH BETTER than other Sales Training Courses. Would recommend!
M. Prince – Kroll Ontrack - Data Recovery
Course content is SUPERB! Well presented. Most enjoyable and informative. WOULD RECOMMEND! 
A. Stace - Khipu Networks
Well organised, excellent presentation that made it interesting. WOULD RECOMMEND.
P. White – Itrinegy – Network Emulation
ACTION PACKED! Lots of great ideas. I enjoyed the day & am looking forward to applying the new tips & ideas. Excellent venue too!
K. Craze – Applied Business Computers
Very well delivered and great content which I will definitely use! WOULD 100% RECOMMEND this Sales training!
J. Morris – Kroll Discovery - Data Recovery
​10/10 – BRILLIANT! - Honestly the best sales training course I have been on for many years! Amazing! - Strategies now in place and I’m ready to go!
S. Swindells – Albion Business Communications
I wanted to learn and I have! Very interesting and I learned A LOT! A very informative day of sales training.
N. Gardener – Itrinegy – Network Emulation
An EXCELLENT and VERY USEFUL sales training course. Concise and not overdone. Would DEFINITELY RECOMMEND. 
C. O’Connell - Pink Connect – Twickenham
​PERFECT! - Jo is top of the game. Training has been great. BEST SALES TRAINING COURSE I HAVE BEEN ON. Really good content. Would 100% recommend.
A. Heeley – Albion Business Communication
The training has opened my eyes to some bad habits I didn’t realise I had! The Gatekeeper & Call Introduction sections have been EXTREMELY handy. I will definitely use the recipe for a successful sales call. Great sales training course and perfect for its reason. Thank you!
J. Smith - Khipu Networks
BRILLIANT! I could really tell that Jo had done her research into our business and executed her training perfectly. Eye opening and a fresh approach. WOULD ABSOLUTELY RECOMMEND!
M. Vanezi – Manager – Network Telecom
BRILLIANT! Very well delivered and informative. Would recommend!
K. Whitaker - Albion Business Communications
EXTREMELY BENEFICIAL! I wanted to overcome objections and gain greater selling confidence. My objectives were most DEFINITELY met!  Every part of the Sales Master Class was useful, helping to minimise bad selling habits, without the need for pushy selling. Very engaging with a multitude of key points. Extremely beneficial and I WOULD 100% RECOMMEND THIS SALES TRAINING!
M. Darby - SCB Global
Great content & flow. Loved the psychology! - and improved my understanding of the impact this has. WOULD RECOMMEND.
R. Swain - Force36 Ltd
BRILLIANT SALES TRAINING COURSE!  Very tailored. Clearly more hours went into the design of the course than the delivery, which is a compliment to yourself and to us. I would wholeheartedly recommend this course.
M. Wright – Network Telecom.
​Enjoyable and informative and will aid me in my job. WOULD RECOMMEND.
M. Coxon - Albion Business Communications
FANTASTIC! No Bull. No Jargon. All really informative. I will be using all of the techniques from now on. Would recommend!
D. Silvester – Khipu Networks 
Well run sales training day, great content & presentation. VERY USEFUL sections on "gatekeepers" & call introduction tactics. 10/10!
P. Hoath - Vero Technologies Ltd – Electronics and Components
Amazing at how specific words can completely change the direction or outcome of calls and meetings! Very helpful as Jo was using relatable scenarios specific to each business and client types. Very structured, clear, relevant and engaging sales training course! Thank you very much!
S. Irfan – APC Technology Group  - Electronic Components & Systems 
REALLY ENJOYED the day. Full of knowledge, how you can get past the gatekeeper and the art of talking to customers. Very informative. WOULD RECOMMEND!
R. Corbett – Storm Gaming Technologies
OBJECTIVES ACHIEVED!. Gained good advice & tips which I look forward to applying. An interesting look into sales and different from the typical sales cheesiness. WOULD RECOMMEND.
S. Chanal - Linak UK – Electric Linear Actuator Technology Systems
VERY INFORMATIVE sales training and NO WAFFLE! Great techniques learnt. Good pace and very engaging trainer. Interesting how powerful language is!  WOULD RECOMMEND!
L. Cobb - Orion Electrotech
OUTSTANDING - THANK YOU!!
 J. Dawson - MI Data Solutions Ltd
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