Industry Leading Sales Training for the Recruitment Industry

Sales Master Classes - The Ultimate Sales Training Experience!
Multi Award Winning Trainer - Strictly No Cheesy Sales Lines or Star Jumps!
Sales Master Classes ​from the Business Support Initiative offer advanced, insightful and refreshingly intelligent sales training courses for business professionals of all industries and all levels of experience... even the cynical ones!

Either attend our cost-effective Open One-Day Sales Master Class – Or Choose an In-House Sales Master Class, fully tailored to your specific industry and target markets.

FEEDBACK & REVIEWS

Recent Feedback & Reviews from Recruitment Companies & HR Consultants attending our Sales Master Classes:
FANTASTIC! - Exactly what I needed! Fully comprehensive, both for new learners and "old hands." I now feel confident, fully armed and completely positive about something that was previously a chore and a challenge!
S. Clarke - Middleton Jeffers Recruitment
For the first time in my career, I have finally attended an ENJOYABLE sales training course! I would recommend this masterclass 100%
E. Bysouth - 1st Stop Recruitment
BRILLIANT! Really interesting! WONDERFULLY INSTRUCTIVE and personalised and so relevant and eye-opening! I loved Josephine's approach and presentation style. Great humour as well. The training course met ALL OUR OBJECTIVES and more! 
M. Clark – G & L Consulting - IT Recruitment Specialists
OBTAINED VAST KNOWLEDGE and much needed information to further my sales targets and achievements. Enjoyable and EXTREMELY useful & helpful!
A. Marcu - Blue Yeti Recruitment
The trainer's (Jo's) experience couldn't be faulted. The way she delivered this knowledge, and her passion with it, has ignited a desire to find a phone and practice now! The day has been FANTASTIC! 
G. Ridoloni - Blue Yeti Recruitment
​VERY, VERY useful! I cannot wait to use the skills! Brilliant venue and Jo delivered the sales training immaculately and kept us all engaged. Would DEFINITELY RECOMMEND! - Thank you!!
M. Minami - Nurses Friend - Healthcare Recruitment
EXTREMELY HELPFUL! Thank you! I wanted to learn about business development and to be more confident. Objectives achieved! I've gained loads. Would DEFINITELY RECOMMEND this sales training course! 
S. Dignam - G & L Consulting - IT Recruitment Specialists
This sales training course is TOP OF THE LEAGUE! Loved the Psychology, Loved the gatekeeper & call introduction strategies and objection handling was the most helpful of all. VERY helpful and very glad I did it!
R. Ferrari - Futureactive – Sport, Health, Leisure & Fitness Recruitment
OUTSTANDING. Very impressed. Objectives achieved and more! It has really sunk in. I have also gained the knowledge off how to overcome the obstacles of the Gatekeeper!
L. Shrosbery– Moore Teachers - Supply Teachers Agency
​This has given me a fresh new look at sales and an understanding the psychology of the process, using different techniques. I've come out with a fresh new look at cold calling and an ENTHUSIASM to GET STARTED!
L. Hatton - Premier Recruitment Solutions
Fantastic! Definitely able to gain lots of new tips. Very enjoyable and informative.
J. Sturgis - G & L Consulting - IT Recruitment Specialists
Haven’t done a sales training course before and I was a bit worried that it would all be role plays etc, but it wasn’t at all and it was GREAT! Informative and very well delivered. Would recommend!
K. Wilsher - Arena Personnel
Absolutely spot on! Best training I’ve experienced. Has helped me reinstall confidence back into my sales. I'm very happy! EXCELLENT! 
H. Reehal – Class 1 Personnel
FANTASTIC SALES TRAINING COURSE! Wide range of helpful tips and tricks and excellent phrases and structures! Very relieved that there was no role play or cheesiness! Thoroughly enjoyed it! Josephine is a fantastic trainer – Funny and engaging.  Would DEFINITELY recommend!
B. Liddell – Code IT Recruitment
Very useful and enjoyable sales training course. Loved the analogies & tactics. Very thought provoking. Would DEFINITELY recommend.
D. Wadsworth – Class 1 Personnel
​Josephine made the whole experience enjoyable. Will take a lot way with me. Well-presented and not over complicated. Would recommend.
J. Kelly – Class 1 Personnel
A great refresher to my working life in sales. I now have a better understanding of how to achieve MORE and use better tactics. Relevant, the right length and very informative. EXCELLENT!
L. Whiting - 1st Stop Recruitment
Great sales training course! Very individual. Great ideas. The psychology has opened my mind. I have come away INSPIRED and with a lot more knowledge!
A. Warner - Venus Recruitment
REALLY USEFUL!. Different and more breadth than other sales training courses. Really interesting and useful. Would recommend.
P. Lishman – Big Red Recruitment
OBJECTIVES ACHIEVED! Really tailored to our needs. Jo clearly does her research on the individual companies in attendance, which is evident in her tailored approach. Much more adaptable to my style of sales than the cheesy sales training courses you usually get! WOULD RECOMMEND!
N. DeMarco - Hamptons Resourcing – Executive & Social Care Recruitment
​OBJECTIVES ACHIEVED! Lots of ideas to take away. Good content and structure.
L. Felstead – Essential Results
EXCELLENT! Very useful and informative and an excellent approach to new ideas. Would recommend.
J. Sanchez – First Recruitment Ltd
Would definitely recommend! Recruitment has many highs but also many lows. The psychology of this sales training course is VERY BENEFICIAL to help you manage more effectively. Very valuable, strong information. Great content, delivery and presentation… and excellent food & drink too!
C. Kirk – 1st Stop Recruitment
Useful, RELEVANT and interesting.
N. Deane – W.E. Solutions
An extremely engaging sales training course with lots of good examples provided. Josephine was extremely good and made the day enjoyable. EXTREMELY HELPFUL!
L. Ram – Bid Solutions – Professional Bid and Proposal Recruitment
​Fun course and not at all pushy! (Other sales training courses I’ve experienced before have also been boring,) Understanding the psychology behind sales was the best part for me. Great trainer, good food, good bunch. Helpful and informative – WOULD RECOMMEND!  
L. Kneafsey - Lanes Employment Solutions - HR and Employment Consultancy 
Really enjoyed the course, very much liked the approach and pleased to have taken a day out of the office - It was WELL WORTH IT! Excellent! 10/10!
D. N. - VGS Recruitment
OBJECTIVES ACHIEVED! Very useful sales training course & very well presented by experienced trainer.
K. Ayriss – Caroline Cox HR Solutions
​WONDERFUL STUFF!
S. Jones - In the Interim Ltd – Business Change & Transformation Consultant
​Very informative and no waffle! Great techniques learnt. Good pace and very engaging trainer. Interesting how powerful language is!  WOULD RECOMMEND.
L. Cobb - Orion Electrotech – Specialist Recruitment
The BEST sales training course I've been on.
B. James - Llogisti Recruit Consult
AMAZING sales training. Very well put together and incredibly informative. Vital strategies. Would definitely 100% recommend it!
Z. Littlejohn - Human Capital Ventures
BRILLIANT! Will open lots of opportunities for me. I will be recommending this course straight away!
J. Irvine – Eteach UK Ltd – Educational Recruitment
​VERY USEFUL RIGHT ACROSS THE BOARD. Very enjoyable & informative. Enjoyed the context given relating to everyday life. Would recommend!
A. Walton – Eteach UK Ltd – Educational Recruitment
​Would 100% recommend!! Very, very useful!! I found Jo very engaging and likable. She used a lot of “to the point” facts and NO WAFFLE. Also used the time of the session very well. I am now feeling A LOT MORE CONFIDENT in my strategy in Sales! 
J. Alsop - Global CTS Recruitment
BRILLIANT! Really informative and this sales training has given me the confidence to now perform better on the phone.
D. Smith - CBS Recruitment
This sales training course would be VERY HARD TO BEAT! Would definitely recommend! – Thoroughly enjoyed it & learned some really great tactics.
M. Farrington - CBS Recruitment
I have come away with a lot of ideas of how to turn negativity in to positivity. Very useful sales training with a lot more ideas and giving me a lot better chance of getting more appointments. Really enjoyed it. 10/10!
S. Snellaert – Recroot
VERY enjoyable, easy to listen to. Great venue. Lots of information! WOULD RECOMMEND!
M. Gaulder - Initial Recruitment- Construction Recruitment Specialists
​VERY HELPFUL! My 1st sales training course and I learnt a lot, Easy to listen to and learn. Lovely venue with great food and drink. Trainer was very professional and showed GREAT KNOWLEDGE. Would recommend. 
L. Merchant - Initial Recruitment- Construction Recruitment Specialists
​I am now MUCH MORE COMFORTABLE when tackling a difficult call. Interesting ways of using language. VERY USEFUL techniques on how to get through the gatekeeper and secure an appointment. Very helpful throughout.
S. Pervez - McGinley Support Services Ltd - Construction Infrastructure Recruitment.
​Very educational. I have taken away lots of knowledge and also how to handle rejection. Thank you! – I would absolutely recommend this sales training course!
A. Britton – Parkwood Employment
​Learnt A LOT. Very well explained, extremely useful, lots of good content. Very engaging. I now feel A LOT MORE CONFIDENT!
L. Badham – LNS Recruitment
OBJECTIVES ACHIEVED! – Well-structured, great tips, very useful and Josephine was very clear and instructive.10/10!
F. Haile - Barna Shields Recruitment
FANTASTIC LEARNING EXPERIENCE. Trainer was extremely clear and gave lots of examples and scenarios that each delegate could relate to. A lot better than other sales training courses. Very engaging and covered the objections that I receive on a daily basis. 
D. Pegg - Hamptons Resourcing – Executive & Social Care Recruitment
​The course achieved all our objectives - Great sales training course – All the sessions were VERY useful. Jo was a great teacher. WOULD RECOMMEND!
R. Sales and M. Dodman – Ultimate Workforce – Recruitment - Logistics & Manual Labour
​A GREAT SALES TRAINING COURSE! Lots of relevant information. I really liked how Jo tailored examples towards every business in attendance. WOULD RECOMMEND!
J. Parnell - Hamptons Resourcing - Executive & Social Care Recruitment
VERY USEFUL THROUGHOUT. Fantastic Course – I enjoyed it! 10/10!
C. Joseph – Moore Teachers.- Supply Teachers Agency
​Despite being in sales for over 10 years, I have never received such enlightenment from training before. The psychology behind this learning is fantastic and a real eye opener - (something that will be beneficial and long lasting.) Josephine ensured our training was exactly tailored to our business and the types of objections we would receive. AN AMAZING EXPERIENCE - Absolutely loved it!!!
BDM - Four Seasons Recruitment Ltd.
​EXTREMELY USEFUL, thorough and easy to listen to. Would recommend.
J. Wade – On Track Recruitment
​My first sales training course and really, really enjoyed the whole day. Jo was really good. Really useful sessions, really good information and really helpful knowing how to get further into the conversation. Would ABSOLUTELY RECOMMEND.
L. Clarke - On Track Recruitment
Much more thorough than other sales training courses. Great tips and examples which made sense. Delicious food! WOULD RECOMMEND! 
D. Fawe - Attic Recruitment
FANTASTIC! The training went above & beyond expectations. I feel more confident and am actually excited putting it into practice. Jo was brilliant, easy to understand with great use of relevant analogies and humour. I can’t wait to implement all the strategies. THANK YOU!
J. Oliver – Employer Engagement Team – Loughborough College
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