In-House Sales Master Classes
​& Bespoke Sales Training 

Following popular demand, The Business Support Initiative are delighted to offer the unique opportunity to bring our Sales Master Classes "In-House" for the Ultimate Sales Training Experience.  Delivered either at your premises or at a location near you.
"Your training has achieved a huge amount in a short space of time. The improvement across so many people is absolutely fantastic and they all now have a much more positive view on what revenue they can create for the business and in turn themselves. Fabulous Work."  
CEO, Direct Research Company Ltd.
Our Most Popular In-House Sales Training Courses 
Delivered By Multi-Award Winning, Industry Leading Sales Trainer; Josephine Wood M.IDM.
Industry Leading Sales Trainer




Strictly No Cheesy Sales Lines, Group Hugs or Star Jumps! 

 Advanced, insightful and refreshingly intelligent sales training for professionals of all levels of experience... even the cynical ones!
"The Art Of New Business Calling and Appointment Making."​
Fully tailored around your industry, services and target markets
Master the art of new business calling and appointment making. Optimise the success of new business calling activity, appointment levels and proactive client growth with our most popular and comprehensively proven in-house course.
Suitable For: Delegates of All Grades and Levels Of Experience, from the Novice Through to the Most Experienced Sales People.
What you have done with the team's figures is stunning. It really is a dream come true. We remain staggered at what you have done for the business." 
Director, Market Location.
"The Art of Closing Sales & Maximising Conversions"
Fully tailored around your industry, services and target markets
Increase conversion rates from all lead sources with expert, proven, tailored techniques to master your ability to close business and convert maximum enquiries into sales.
Suitable For: Sales Personnel of All Grades and Levels Of Experience.
Our objectives were met above and beyond from start to finish - From the first phone call and emails to Josephine presenting the course, this has been fantastic. The best training by far. So informative and tailored for our needs, the team got so much out of this. Would 100% recommend.  
R. Pearce, Manager, Biffa Waste Services
"Account Management Excellence Training"​
Fully tailored around your industry, services and target markets
Increase client retention, customer satisfaction, up-sell and cross-sell opportunities from your existing customer base. Maximise client relationships and minimise lost custom and cancellations with this expert and innovative course.
Suitable For: Account Managers and Business Development Managers of All Grades and Levels Of Experience.
​Despite being in sales for over 10 years, I have never received such enlightenment from training before. The psychology behind this learning is fantastic and a real eye opener - (something that will be beneficial and long lasting.) Josephine ensured our training was exactly tailored to our business and the types of objections we would receive.​ An amazing experience - Absolutely loved it!!!
BDM, Four Seasons Recruitment Ltd.
"Master The Art Of Field Sales Presenting"
Fully tailored around your industry, services and target markets
Master the art of successful, compelling and effective field sales presenting and significantly increase sales results and conversions with this insightful and empowering course. Equipping delegates with innovative proven techniques and a "go to" structure and process for successful meetings and presentations that yield results and make a long lasting impact.
Suitable For: Delegates of All Grades and Levels Of Experience, from the Novice Through to the Most Experienced Sales People.
EXCELLENT! As a manager my objective was to be more of an observer. However, I realised I do not know as much as I thought I did! - I achieved loads more than I thought, and learned a lot! Josephine took the time to properly research and understand our business. The training was very focused and I would rate it as one of the best sales training sessions that I have attended. Would definitely recommend!
P. Molloy, Sales & Marketing Manager - S F Engineering
"The Psychology Of Becoming and Staying Successful In Sales"
Fully tailored around your industry, services and target markets
A huge part of being consistently successful in any field is the ability to master internal psychology and this is particularly true in sales. This insightful and motivating course intelligently examines how to develop the psychological ability to consistently perrform at maximum, minimise self doubt, reject excuses, avoid sales slumps and channel this ability into maximising sales results.
Suitable For: Sales Personnel of all levels of experience plus Team Leaders, Sales Management and Directors.
Your training is immense and I've never seen the team so motivated. Fantastic!
Director, Windsor Telecom
"The Art Of Successful Business Development Strategy"
Fully tailored around your industry, services and target markets
Master the art of proactive and highly successful business development management and sales strategy. From customer approach and contact point planning to optimising time and territory management, implementing and perfecting effective sales approach strategies and increasing average order values.
Suitable For: Account Managers and Business Development Managers of All Grades and Levels Of Experience.
Very beneficial! The training was very professional and relatable to our industry. Josephine had taken the time to understand Loughborough College and fully contextualise the training to our business. WOULD RECOMMEND.
P Allerton, Head of Employer Engagement & Apprenticeships, Loughborough College
"Inspirational Sales Management and Leadership"
Fully tailored around your industry, services and target markets
Inspire maximum performance through Inspirational  & Motivational Leadership. Master the practical, psychological, inspirational and managerial processes that inspire people to perform at top level and give their very best.
Suitable For: Directors, Managers & Team Leaders responsible for Performance Management & the Leadership of Sales Teams.
I thoroughly enjoyed the course and really liked Jo’s softer ways of phrasing things and using different words & techniques to achieve what is needed. This has also really helped me with new and fun ways for my team to learn which I will definitely use a lot. I REALLY ENJOYED the entire experience!
Bell, Areas Manager - Shipton & Co
Bespoke Call Approach Creation
Fully tailored around your industry, services and target markets
Extremely effective, compelling and natural Call Approach & Sales Strategy creation to provide a "go to," well constructed guideline structure for optimised outbound sales calls (and inbound sales enquiry & lead handling.) Gatekeeper, Objection Handling & Call-Back Strategies included. Comprehensively proven to significantly raise results for sales teams of one, through to one hundred.
Suitable For: Delegates of All Grades and Levels Of Experience, or Tailored For Specific Delegate Groups as Required.
BRILLIANT! - Really useful – A great investment. I feel like we have a tailored solution that will be great for our business. Jo is fantastic. Would definitely recommend.
P. Turner, Director, Philharmonic Audio Visual
"Objection Handling Strategy Workshops"
Fully tailored around your industry, services and target markets
Don't wing it - Strategize it!  - Too few businesses empower their sales personnel with polished, well balanced objection handling strategies to enable the successful navigation of objections in a positive and game changing manner. Coupled with our Guru's Secret Art Of Objection Handling, these incredibly effective workshops enable delegates to effectively strategize and confidently overcome their toughest objections with polished, well constructed strategies to aid conversion rates and significantly raise performance.
Suitable For: Delegates of All Grades and Levels Of Experience, from the Novice Through to the Most Experienced Sales People.
Energetic, Humorous, Informative and Motivational. Concepts backed up with, and from, experience. 
C. Massen – SuperOffice Software UK​
Retail Sales Training - "Maximising Customer Sales In-Store"
Fully tailored around your industry, products and target markets
The Key Steps for a successful in-store sales strategy. The complete A-Z of how to maximise in-store sales in the retail environment, in a completely customer-centred and non-offensive manner. This cutting edge & insightful course includes key techniques to increase overall sales, average values and average items per customer, as well as fully engaging future customer loyalty.
Suitable For: Delegates of All Grades and Levels Of Experience, from the Novice Through to the Most Experienced Sales Managers.
FANTASTIC COURSE! Presented very well, in a way that was easy to understand and revert back to my team. Jo was a great people person and made it enjoyable to learn from. WOULD RECOMMEND! 
K. Bain - Retail Manager – Shipton & Co, Fine Jewellery Retailer
Create A Bespoke Sales Training Course
Fully tailored around your industry, services and target markets
Create an entirely bespoke sales course - or sales training program - for your business, with your own unique set of key focus areas, goals & objectives. Delivered in the timescale & training arrangement that suits your business.

- New Starter Sales Training Courses Created 
- Additional or New Product Sales Training Programs
- Advanced and Refresher Sales Training Courses Created to Uplift Performance & Further Develop Skill Sets.
Suitable For: Delegates of All Grades and Levels Of Experience, or Tailored For Specific Delegate Groups as Required.
"Your training has achieved a huge amount in a short space of time. The improvement across so many people is absolutely fantastic and they all now have a much more positive view on what revenue they can create for the business and in turn themselves. Fabulous Work."  
CEO, Direct Research Company Ltd.
Open Course - "The Ultimate One Day Sales Master Class"
"The Art of Business to Business Calling and Appointment Making"
Our immensely popular, one day "open course." Suitable for all delegate numbers, industry types and experience levels.
The best sales training programme I have ever been on!
M. Cox - Khipu Networks
About our courses... Achieving remarkable uplifts in sales results across a wide spectrum of industries, these cutting-edge, in-house courses represent the very best of market leading B2B sales training, with the ability to accelerate results and rejuvenate sales performances across a full range of experience levels.

​Fully tailored around your industry, services and target markets and delivered at your choice of location by our multi-award winning, industry leading sales trainer, Josephine Wood M.IDM. (Read the Bio...) 
​Choose one of our most popular courses listed above or create a fully bespoke agenda. These interactive and immensely enjoyable sales training courses have received rave reviews and the fully tailored nature of each course accelerates learning, increases the retention of information and encourages the effective application of key techniques, empowering personnel of all experience levels to considerably raise the bar in their performance.

In addition, UK based SMEs benefit from preferential rates when booked via the BSI!* *Subject to availability, dates and location.
READ REVIEWS & FEEDBACK FROM YOUR INDUSTRY...
More About Our Award Winning Trainer